When Mintel predicted 6 different flavor trends for this year, they only came up with two scent trends. One is clean and clear. The prediction was for single scent products or a fresh and simple fragrance. The other was mood altering scents.
Like last year, people want to escape the day to day rigor in life. They predicted that people would choose scents that make them feel better or take them to other places - maybe a Pina Colada for tropic lovers or lotus flowers for those preferring the orient.
Retail sales indicate a definite shift in the market towards standard sized bath bombs (away from minis and bath salts) and an increase in the popularity of single scent items.
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